Job Posting – Marketing Director

DEVOTE YOUR CAREER TO SOMETHING BIGGER. HELP US CHANGE THE BUSINESS WORLD BY INCREASING THE CULTURE OF GIVING AND RECIPROCITY IN THE ENTERPRISE.

About Give and Take

Give and Take, Inc. is a start-up technology company headquartered in southeast Michigan. Our knowledge collaboration platform improves  knowledge sharing and harnesses collective intelligence of any group of people (employees, customers, members, donors, students, alumni, etc.). By fostering a giving culture, organizations of all sizes drive positive business outcomes like increased efficiency, productivity, loyalty and engagement. Give and Take’s proprietary technology is based on the principles of generalized reciprocity made famous at the University of Michigan and in Professor Adam Grant’s bestselling book, Give and Take.

Responsibilities

Reporting to the CEO, the Director of Marketing will be Give and Take’s hands-on leader of marketing. You will partner with the CEO to create a strategy and you will execute that strategy yourself. For now, you’re a solo marketer, but as the company grows, there will be an opportunity to build a team and/or work with agencies. 

We don’t expect to find someone who already knows how to do every single thing on this list. We’d like you have experience with most of it, and be able to demonstrate how you’ll learn to do the things you don’t know how to do yet.

  • Build a demand gen program that will build and accelerate sales pipeline, focusing on acquiring enterprise customers 
  • Create compelling thought leadership and content (white papers, ebooks, blogs, byline articles, webinar presentations, etc.)
  • Collaborate with customer success, sales, and product teams
  • Relaunch our website in 2022
  • Expand marketing and go-to-market strategy to drive customer acquisition, adoption, upsell, and retention
  • Refine existing positioning and product marketing as needed
  • Create dashboards and KPIs to measure success
  • Create and automate sales emails and outreach materials
  • Assess collateral needs and fill in holes
  • Direct and implement social, advertising, SEO, PR, webinars, collateral, and sales acivation

Requirements

  • 3+ years experience as a full-stack marketer
  • Experience with B2B marketing aimed at large, enterprise customers
  • Strong written and verbal communication skills
  • Strong skills in content strategy, demand gen, digital marketing, social media, product marketing, sales enablement, webinars and event strategy
  • Experience with Hubspot
  • Self-directed, able to work with a sense of urgency and deliver projects on time and with attention to detail. 

Nice-to-Have

  • Design experience
  • PR experience
  • A background or interest in organizational psychology

Benefits

Give and Take offers competitive salary and benefits and a dynamic working environment. Team members have a rare opportunity to be part of a company and software product from the very beginning. The Give and Take team will be a small, collaborative group using Agile methodologies to guide our development.

Location

The Give & Take headquarters is located near Ann Arbor, Michigan.  Remote work is available.

Interested?

Please send an email to careers@giveandtakeinc.com with your resume.

 

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