In Work Life

Since the outbreak of the coronavirus pandemic, business owners and marketers have been thinking of ways to keep their business afloat as they anticipate a likely recession.

Although this is not a situation we want to be in, it’s not the first time that we’re facing a tough economic situation. A quick look at the research confirms that there have been other periods of economic downturn, and businesses have survived by developing creative ways to maintain operations even during tough times.

Here are 5 technologies that can help your business and your employees during this tough time.

1. Video Communication 

Communication is more important than ever when we are not face-to-face. You need to communicate more often while trying to be as effective as you can be, especially because you can’t see each other. We’re all having to work from different locations, and even though we might be doing the same things, there can be synergy and synchronization.

We’re hearing a lot about Zoom and Skype, but two others you may not be using:

  • Google Hangouts: Google offers a free and advanced version of its video chat workplace tool for schools and businesses. This tool allows as much as 250 people per call and can be streamed live to as much as 100,000 viewers that are in a particular domain. It can also record the meeting and save to Google drive.
  • Intermedia: Video conferencing tools like Intermedia help you to stay in touch with your employees during this period. You can get feedback from them about the assignments they’re working on, listen to their suggestions and give directives. Basically, you can keep work going.

2. Knowledge Sharing and Collaboration

It’s also important to give employees access to each other to exchange help, advice, resources, and support. There are two main reasons:

  • Knowledge sharing, collaboration, and exchanging help makes employees more efficient and effective. They save time and get more done.
  • Exchanging help can also generate gratitude, generosity, trust, and connection when it’s done correctly.

Givitas is a tool created by social scientists to create a safe place to exchange help in less than 5 minutes a week. Introducing it to your team now sends a signal that you want them to ask for help when they need it, and you’re creating a safe place to do so.

3. Productivity 

Employees are working from home, juggling childcare and home distractions, so they need all the help they can get.

An example of a productivity tool you may not have heard of is Zoho. Zoho offers 11 remote apps meant for things like project management, training sessions, everyday work (which can be in presentations, spreadsheets, and word processing formats), storage, and online meetings.

4. Marketing 

Even if you’re not a marketing whiz, you probably know that it’s important that you keep in touch with your customers and maintain relations with them. This is even more important for small businesses with fewer customers.

Hootsuite Professional helps you to manage social media and ensures that you are connected to prospects and customers. Hootsuite currently offers free access for nonprofits and small businesses until July 1, 2020.

5. Cloud Storage Tools

One of the greatest challenges that workers face at home is the inability to access the internal servers of their company. However, with a cloud storage tool, you can remove these restrictions. Your employees have undisturbed access to the presentation, documents, and spreadsheets that they need to work and this makes collaboration easier among your employees.

An example of a cloud storage tool you may not have heard of is Box.  Box is offering a free and secure platform for collaboration and file sharing for 3 months. This offer is available for a business plan and also includes security reporting, mobile access, and unlimited storage.

This tool keeps your employees in touch and helps your business to continue running during this coronavirus period.


This coronavirus pandemic has tested the strength of our healthcare system and is testing our resilience as humans. One thing it is also testing is the resilience of our individual businesses. Keeping it running while staying at home and observing social distancing is how we fight back.

About the Author

Becky Holton is a journalist and a blogger at top essay writing service. She is interested in education technologies, paper owl review, assignment writing and is always ready to support informative speaking. Follow her on Twitter.

Recommended Posts

Start typing and press Enter to search