The Give and Take Company

Whether you choose the software (Givitas) or a live event (the Reciprocity Ring), the Give and Take philosophy works. Asking for and offering help improves business outcomes and culture. It’s proven by research, studies, and happy customers worldwide.

Give and Take builds software that helps you build a culture of generosity at work, which leads to better employee engagement and productivity, all in less than five minutes a day.

We apply the concepts of generalized reciprocity to enterprises in an accessible, scalable way through our products, Givitas and the Reciprocity Ring.

Give and Take is rooted in cutting-edge academic research showing that a giving culture leads to positive business outcomes like increased employee efficiency, productivity, loyalty, and engagement.

Givitas is the knowledge collaboration platform that cultivates knowledge sharing and harnesses collective intelligence. Givitas fosters a giving culture and drives positive business outcomes including employee efficiency, productivity, engagement, and loyalty.

The Reciprocity Ring is a dynamic event that groups or teams can do to bring the “pay-it-forward” concept into action and practice. Participants in Reciprocity Rings solve real problems, both personally and professionally, and they strengthen relationships in the process.

Download the Give and Take Overview

Our work is inspired and influenced by the award-winning work of our founding team.

Adam Grant organizational psychologist, Wharton professor, New York Times bestselling author of Give and Take, member of the Give and Take founding team
Wayne Baker network science pioneer, University of Michigan Ross School of Business professor, Give and Take co-founder
Cheryl Baker company co-founder, co-creator of the Reciprocity Ring, and social capital and social science innovator

Ebooks

Our Ebooks are a free resource for you. Examining the implementation of the Give and Take philosophy, these documents allow you to consider how engaging with Givitas or the Reciprocity Ring could best benefit your workforce and business.

Download Ebooks

In The News

Give and Take is not just another gimmicky solution. Our tools are based in award-winning books, scholar articles, and case studies of Fortune 500 businesses utilizing Givitas and Reciprocity Ring.

Read The News

Happy Customers

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Leadership Team

Larry Freed CEO and President
A successful entrepreneur and investor, Larry has a proven track record for building successful companies. He is the author of Managing Forward and the bestselling Innovating Analytics.
Dave Jansen Vice President, Technology
Dave is an experienced technology leader with a deep background in process improvement, team building and technical infrastructure.
Sarah Allen-Short Vice President, Marketing
For nearly 20 years, Sarah has specialized in successful strategic marketing, communications, PR, and content strategy for startup, B2B, and technology companies.

Cheryl Baker Co-Founder and Director, Social Capital
Cheryl is an innovator in the field of social capital and an expert in the translation of social science principles into practice through the design of software and training methodologies.
Katie Bennett Director, Customer Success
Katie is an experienced client success professional with a demonstrated history of working in the information technology and services industries.
Krystie Lee Director, Sales
A results-oriented sales executive, Krystie is a proven leader with experience in technology and SaaS solutions. Her academic background is in organizational psychology.

Board of Directors

Wayne Baker Co-Founder, Board Member
Wayne is a University of Michigan Ross School of Business professor and researcher, a bestselling author, and a consultant in management, leadership, and positive organizational scholarship. He co-developed the Reciprocity Ring, used in public and private sector organizations around the world.
Larry Freed CEO and President
A successful entrepreneur and investor, Larry has a proven track record for building successful companies. He is the author of Managing Forward and the bestselling Innovating Analytics.
Tony Grover Board Member
Tony is managing director of RPM Ventures. He brings over 25 years of venture capital, operating, and technical knowledge and experience spanning a wide array of industries and corporate settings.

Charlie Moret Board Member
As President, CEO, and Chairman of the Board of Invest Michigan, Charlie brings over 35 years’ diversified experience in tech based investments, entrepreneurship, banking, business development and marketing.

Advisory Board

Adam Grant Member of Founding Team, Advisor
Adam is the bestselling author of Give and Take, Originals, and Option B with Sheryl Sandburg. A popular TED Talk speaker, he is also recognized as Wharton’s top-rated professor and one of the world’s 25 most influential management thinkers and Fortune’s 40 under 40.
Cheryl Baker Co-Founder and Director, Social Capital
Cheryl is an innovator in the field of social capital and an expert in the translation of social science principles into practice through the design of software and training methodologies.
Wayne Baker Co-Founder, Board Member
Wayne is a University of Michigan Ross School of Business professor and researcher, a bestselling author, and a consultant in management, leadership, and positive organizational scholarship. He co-developed the Reciprocity Ring, used in public and private sector organizations around the world.

Cliff Lampe Advisor
Cliff is a professor in the School of Information at the University of Michigan. His speciality is social and technical structures of large scale technology mediated communication.

We'd Love To Hear From You.

Sales: sales@giveandtakeinc.com

Support: support@giveandtakeinc.com

Media and analyst relations: media@giveandtakeinc.com

Blog submissions: blog@giveandtakeinc.com

General inquiries: info@giveandtakeinc.com