The Give and Take Company
Whether you choose the software (Givitas) or a one-time, live event (the Reciprocity Ring), the Give and Take philosophy works. Asking for and offering help improves business outcomes and culture. It’s proven by research, studies, and happy customers worldwide.
Give and Take builds solutions that allow people to share knowledge, exchange help, and build relationships while delivering tangible ROI.
We apply the concepts of generalized reciprocity to enterprises in an accessible, scalable way through our products, Givitas and the Reciprocity Ring.
Give and Take is rooted in cutting-edge academic research showing that when you make it surprisingly easy, people will be surprisingly generous, kind, and connected.
In turn, these positive attitudes translate to engagement, loyalty, and bottom-line business results.
Givitas is a knowledge-sharing platform that connects employees, customers, members, donors, students, alumni, followers, subscribers, or any other group for the purpose of exchanging help.
Givitas is kinder, gentler social networking that delivers real ROI to organizations that offer it.
Givitas is designed to require less than 5 minutes a day from users and gives everyone in a group equal access to the collective intelligence of leaders and peers.
Our work is inspired and influenced by the award-winning work of our founding team.
- Adam Grant organizational psychologist, Wharton professor, New York Times bestselling author of Give and Take, member of the Give and Take founding team
- Wayne Baker network science pioneer, University of Michigan Ross School of Business professor, Give and Take co-founder
- Cheryl Baker company co-founder, co-creator of the Reciprocity Ring, and social capital and social science innovator
Ebooks
Our Ebooks are a free resource for you. Diving into our philosophy, these short PDFs show you how using Givitas or the Reciprocity Ring could best benefit your group or organization.
In The News
Give and Take has been recognized for our working building generous communities for more than two years.
Testimonials
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"Givitas is an easy-to-use tool with an unbeatable ROI. Every company that is serious about positive engagement and facilitating insights across the organization should be using Givitas."
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"We use Givitas with our students as a follow-up to the Reciprocity Ring. We have seen students access valuable resources through the platform, build community, and in the process learn about the power of giving for networking.”
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"Givitas has been quite valuable, making it easy for me to both give and receive. In once instance, 19 generous givers offered me 39 useful ideas in just 13 days - far exceeding the quality and response rate using traditional collaboration tools."
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“[Givitas] has been very helpful and I can really say we have a gold mine of ideas; what's better is everyone is really willing to help each other.”
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"A few minutes in Givitas saved me 5-10 hours of research, and it was awesome connecting with new people who have shared interests."
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"One of the more powerful ways to learn and grow into your career is to feel comfortable asking for help. Asking for help is not a sign of weakness or of lack of work ethic, it's a sign of strength and confidence."
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“Givitas created a better sense of our community. ”
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"[Givitas] is a tool that helps build bridges across an organization and makes it easier for both newcomers and senior leaders to ask for--and offer--help."
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"It created a better sense of our community. It proactively positioned people to ask for - and offer - assistance to the group."
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“I like that people in our [Givitas] community come from different diverse fields and backgrounds. I use Givitas when a challenge is new to me, and there's a feeling of satisfaction whenever I provide real help to someone else.”
Happy Customers














Leadership Team
Board of Directors
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Wayne Baker Co-Founder, Board Member
Wayne is a University of Michigan Ross School of Business professor and researcher, a bestselling author, and a consultant in management, leadership, and positive organizational scholarship. He co-developed the Reciprocity Ring, used in public and private sector organizations around the world.
Advisory Board
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Adam Grant Member of Founding Team, Advisor
Adam is the bestselling author of Give and Take, Originals, and Option B with Sheryl Sandburg. A popular TED Talk speaker, he is also recognized as Wharton’s top-rated professor and one of the world’s 25 most influential management thinkers and Fortune’s 40 under 40.
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Wayne Baker Co-Founder, Board Member
Wayne is a University of Michigan Ross School of Business professor and researcher, a bestselling author, and a consultant in management, leadership, and positive organizational scholarship. He co-developed the Reciprocity Ring, used in public and private sector organizations around the world.
We'd Love To Hear From You.
Sales: sales@giveandtakeinc.com
Support: support@giveandtakeinc.com
Media and analyst relations: media@giveandtakeinc.com
Blog submissions: blog@giveandtakeinc.com
General inquiries: info@giveandtakeinc.com