The Give and Take Company

Whether you choose the software (Givitas) or a one-time, live event (the Reciprocity Ring), the Give and Take philosophy works. Asking for and offering help improves business outcomes and culture. It’s proven by research, studies, and happy customers worldwide.

Give and Take builds solutions that allow people to share knowledge, exchange help, and build relationships while delivering tangible ROI.

We apply the concepts of generalized reciprocity to enterprises in an accessible, scalable way through our products, Givitas and the Reciprocity Ring.

Give and Take is rooted in cutting-edge academic research showing that when you make it surprisingly easy, people will be surprisingly generous, kind, and connected.

In turn, these positive attitudes translate to engagement, loyalty, and bottom-line business results.

Givitas is a knowledge-sharing platform that connects  employees, customers, members, donors, students, alumni, followers, subscribers, or any other group  for the purpose of exchanging help. 

Givitas is kinder, gentler social networking that delivers real ROI to organizations that offer it.

Givitas is designed to require less than 5 minutes a day from users and gives everyone in a group equal access to the collective intelligence of leaders and peers. 

Our work is inspired and influenced by the award-winning work of our founding team.

Ebooks

Our Ebooks are a free resource for you. Diving into our philosophy, these short PDFs show you how using Givitas or the Reciprocity Ring could best benefit your group or organization.

In The News

Give and Take has been recognized for our working building generous communities for more than two years.

Testimonials

  • "The information I got in one request saved me at least a week and $1500, maybe more. The successful referral also advanced our startup process, gaining me credibility with my board. Worth a lot as a new founder!"

    Abigail Nobel
  • “Givitas helps build bridges across an organization and makes it easier for both newcomers and senior leaders to ask for and offer help!”

    Maggie Bayless Zingerman's
  • "[Givitas] is a tool that helps build bridges across an organization and makes it easier for both newcomers and senior leaders to ask for--and offer--help."

    Maggie Bayless Managing Partner, Zingerman's
  • "Givitas has been quite valuable, making it easy for me to both give and receive. In once instance, 19 generous givers offered me 39 useful ideas in just 13 days - far exceeding the quality and response rate using traditional collaboration tools."

    Patricia Bravo Bravo for You
  • "Asking for help at work is absolutely essential to a productive, successful, and fulfilling life. Givitas makes asking for help easy.

    Wayne Baker University of Michigan
  • "The hallmark of any great work culture is that people care as much about each other’s success as their own. Many organizations never reach that level of 'productive generosity’, and it’s not because people aren’t willing to give. It’s because they’re afraid to ask for help. Givitas reduces the stigma of asking for help and enables people to give in five minutes a day.“

    Adam Grant Bestselling author of Give and Take
  • "Givitas is an invaluable tool to allow professionals to network and connect. This community has saved me an extraordinary amount of time. Thank you, Givitas!"

    Rhonda West ARDEX Americas
  • "It created a better sense of our community.  It proactively positioned people to ask for - and offer - assistance to the group."

    Givitas Participant National Technology Company
  • "A few minutes in Givitas saved me 5-10 hours of research, and it was awesome connecting with new people who have shared interests."

    Tim Blomfeld
  • “I like that people in our [Givitas] community come from different diverse fields and backgrounds. I use Givitas when a challenge is new to me, and there's a feeling of satisfaction whenever I provide real help to someone else.”

    Givitas participant International Technology Company

Happy Customers

Leadership Team

  • Larry Freed
    Larry Freed CEO and President

    A successful entrepreneur and investor, Larry has a proven track record for building successful companies. He is the author of Managing Forward and the bestselling Innovating Analytics.

  • Dave Jansen
    Dave Jansen Vice President, Technology

    Dave is an experienced technology leader with a deep background in process improvement, team building and technical infrastructure.

  • Sarah Allen-Short
    Sarah Allen-Short Vice President, Marketing

    For nearly 20 years, Sarah has specialized in successful strategic marketing, communications, PR, and content strategy for startup, B2B, and technology companies.

  • Cheryl Baker
    Cheryl Baker Co-Founder and Director, Social Capital

    Cheryl is an innovator in the field of social capital and an expert in the translation of social science principles into practice through the design of software and training methodologies.

  • Katie Bennett
    Katie Bennett Director, Customer Success

    Katie is an experienced client success professional with a demonstrated history of working in the information technology and services industries.

  • Krystie Lee
    Krystie Lee Director, Sales

    A results-oriented sales executive, Krystie is a proven leader with experience in technology and SaaS solutions. Her academic background is in organizational psychology.

Board of Directors

  • Wayne Baker
    Wayne Baker Co-Founder, Board Member

    Wayne is a University of Michigan Ross School of Business professor and researcher, a bestselling author, and a consultant in management, leadership, and positive organizational scholarship. He co-developed the Reciprocity Ring, used in public and private sector organizations around the world.

  • Larry Freed
    Larry Freed CEO and President

    A successful entrepreneur and investor, Larry has a proven track record for building successful companies. He is the author of Managing Forward and the bestselling Innovating Analytics.

  • Tony Grover
    Tony Grover Board Member

    Tony is managing director of RPM Ventures. He brings over 25 years of venture capital, operating, and technical knowledge and experience spanning a wide array of industries and corporate settings.

  • Charlie Moret
    Charlie Moret Board Member

    As President, CEO, and Chairman of the Board of Invest Michigan,  Charlie brings over 35 years’ diversified experience in tech based investments, entrepreneurship, banking, business development and marketing.

Advisory Board

  • Adam Grant
    Adam Grant Member of Founding Team, Advisor

    Adam is the bestselling author of Give and Take, Originals, and Option B with Sheryl Sandburg. A popular TED Talk speaker, he is also recognized as Wharton’s top-rated professor and one of the world’s 25 most influential management thinkers and Fortune’s 40 under 40.

  • Cheryl Baker
    Cheryl Baker Co-Founder and Director, Social Capital

    Cheryl is an innovator in the field of social capital and an expert in the translation of social science principles into practice through the design of software and training methodologies.

  • Wayne Baker
    Wayne Baker Co-Founder, Board Member

    Wayne is a University of Michigan Ross School of Business professor and researcher, a bestselling author, and a consultant in management, leadership, and positive organizational scholarship. He co-developed the Reciprocity Ring, used in public and private sector organizations around the world.

  • Cliff Lampe
    Cliff Lampe Advisor

    Cliff is a professor in the School of Information at the University of Michigan. His speciality is social and technical structures of large scale technology mediated communication.

We'd Love To Hear From You.

Sales: sales@giveandtakeinc.com

Support: support@giveandtakeinc.com

Media and analyst relations: media@giveandtakeinc.com

Blog submissions: blog@giveandtakeinc.com

General inquiries: info@giveandtakeinc.com

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