The Give and Take Company

Whether you choose the software (Givitas) or a one-time, live event (the Reciprocity Ring), the Give and Take philosophy works. Asking for and offering help improves business outcomes and culture. It’s proven by research, studies, and happy customers worldwide.

Give and Take builds solutions that allow people to share knowledge, exchange help, and build relationships while delivering tangible ROI.

We apply the concepts of generalized reciprocity to enterprises in an accessible, scalable way through our products, Givitas and the Reciprocity Ring.

Give and Take is rooted in cutting-edge academic research showing that when you make it surprisingly easy, people will be surprisingly generous, kind, and connected.

In turn, these positive attitudes translate to engagement, loyalty, and bottom-line business results.

Download the Give and Take Overview

Givitas is a knowledge-sharing platform that connects employees, customers, members, donors, students, alumni, followers, subscribers, or any other group for the purpose of exchanging help.

Givitas is kinder, gentler social networking that delivers real ROI to organizations that offer it.

Givitas is designed to require less than 5 minutes a day from users and gives everyone in a group equal access to the collective intelligence of leaders and peers.

Join a Free Givitas Community

Our work is inspired and influenced by the award-winning work of our founding team.

Adam Grant organizational psychologist, Wharton professor, New York Times bestselling author of Give and Take, member of the Give and Take founding team
Wayne Baker network science pioneer, University of Michigan Ross School of Business professor, Give and Take co-founder
Cheryl Baker company co-founder, co-creator of the Reciprocity Ring, and social capital and social science innovator

Ebooks

Our Ebooks are a free resource for you. Diving into our philosophy, these short PDFs show you how using Givitas or the Reciprocity Ring could best benefit your group or organization.

Download Ebooks

In The News

Give and Take has been recognized for our working building generous communities for more than two years.

Read The News

Testimonials

"Asking for help at work is absolutely essential to a productive, successful, and fulfilling life. Givitas makes asking for help easy.

Wayne Baker University of Michigan
"Givitas by Give and Take is the web platform that takes the Reciprocity Ring concept to the next level."

Sharon Danzinger Control Chaos
“Givitas created a better sense of our community. ”

Givitas buyer Fortune Top 100 Digital Company
"One of the more powerful ways to learn and grow into your career is to feel comfortable asking for help. Asking for help is not a sign of weakness or of lack of work ethic, it's a sign of strength and confidence."

Scott Hanton Intertek
"The hallmark of any great work culture is that people care as much about each other’s success as their own. Many organizations never reach that level of 'productive generosity’, and it’s not because people aren’t willing to give. It’s because they’re afraid to ask for help. Givitas reduces the stigma of asking for help and enables people to give in five minutes a day.“

Adam Grant Bestselling author of Give and Take
“[Givitas] has been very helpful and I can really say we have a gold mine of ideas; what's better is everyone is really willing to help each other.”

Givitas participant Fortune 500 Company
"Givitas is an invaluable tool to allow professionals to network and connect. This community has saved me an extraordinary amount of time. Thank you, Givitas!"

Rhonda West ARDEX Americas
“Collaboration is the key, and Givitas makes it easy. It allowed me to reach out and connect with colleagues around the world.”

Givitas buyer and Givitas user Global IT Executive
The idea of a platform just for exchanging help is simple but brilliant."

Givitas user
"The simplicity of sharing, helping, and learning in a fairly closed group is liberating and profound."

Givitas user

Happy Customers

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Leadership Team

Larry Freed CEO and President
A successful entrepreneur and investor, Larry has a proven track record for building successful companies. He is the author of Managing Forward and the bestselling Innovating Analytics.
Dave Jansen Vice President, Technology
Dave is an experienced technology leader with a deep background in process improvement, team building and technical infrastructure.
Sarah Allen-Short Vice President, Marketing
For nearly 20 years, Sarah has specialized in successful strategic marketing, communications, PR, and content strategy for startup, B2B, and technology companies.

Cheryl Baker Co-Founder and Director, Social Capital
Cheryl is an innovator in the field of social capital and an expert in the translation of social science principles into practice through the design of software and training methodologies.
Katie Bennett Director, Customer Success
Katie is an experienced client success professional with a demonstrated history of working in the information technology and services industries.
Krystie Lee Director, Sales
A results-oriented sales executive, Krystie is a proven leader with experience in technology and SaaS solutions. Her academic background is in organizational psychology.

Board of Directors

Wayne Baker Co-Founder, Board Member
Wayne is a University of Michigan Ross School of Business professor and researcher, a bestselling author, and a consultant in management, leadership, and positive organizational scholarship. He co-developed the Reciprocity Ring, used in public and private sector organizations around the world.
Larry Freed CEO and President
A successful entrepreneur and investor, Larry has a proven track record for building successful companies. He is the author of Managing Forward and the bestselling Innovating Analytics.
Tony Grover Board Member
Tony is managing director of RPM Ventures. He brings over 25 years of venture capital, operating, and technical knowledge and experience spanning a wide array of industries and corporate settings.

Charlie Moret Board Member
As President, CEO, and Chairman of the Board of Invest Michigan, Charlie brings over 35 years’ diversified experience in tech based investments, entrepreneurship, banking, business development and marketing.

Advisory Board

Adam Grant Member of Founding Team, Advisor
Adam is the bestselling author of Give and Take, Originals, and Option B with Sheryl Sandburg. A popular TED Talk speaker, he is also recognized as Wharton’s top-rated professor and one of the world’s 25 most influential management thinkers and Fortune’s 40 under 40.
Cheryl Baker Co-Founder and Director, Social Capital
Cheryl is an innovator in the field of social capital and an expert in the translation of social science principles into practice through the design of software and training methodologies.
Wayne Baker Co-Founder, Board Member
Wayne is a University of Michigan Ross School of Business professor and researcher, a bestselling author, and a consultant in management, leadership, and positive organizational scholarship. He co-developed the Reciprocity Ring, used in public and private sector organizations around the world.

Cliff Lampe Advisor
Cliff is a professor in the School of Information at the University of Michigan. His speciality is social and technical structures of large scale technology mediated communication.

We'd Love To Hear From You.

Sales: sales@giveandtakeinc.com

Support: support@giveandtakeinc.com

Media and analyst relations: media@giveandtakeinc.com

Blog submissions: blog@giveandtakeinc.com

General inquiries: info@giveandtakeinc.com