The Give and Take Company
Whether you choose the software (Givitas) or a one-time, live event (the Reciprocity Ring), the Give and Take philosophy works. Asking for and offering help improves business outcomes and culture. It’s proven by research, studies, and happy customers worldwide.
Give and Take builds solutions that allow people to share knowledge, exchange help, and build relationships while delivering tangible ROI.
We apply the concepts of generalized reciprocity to enterprises in an accessible, scalable way through our products, Givitas and the Reciprocity Ring.
Give and Take is rooted in cutting-edge academic research showing that when you make it surprisingly easy, people will be surprisingly generous, kind, and connected.
In turn, these positive attitudes translate to engagement, loyalty, and bottom-line business results.
Givitas is a knowledge-sharing platform that connects employees, customers, members, donors, students, alumni, followers, subscribers, or any other group for the purpose of exchanging help.
Givitas is kinder, gentler social networking that delivers real ROI to organizations that offer it.
Givitas is designed to require less than 5 minutes a day from users and gives everyone in a group equal access to the collective intelligence of leaders and peers.
Our work is inspired and influenced by the award-winning work of our founding team.
- Adam Grant organizational psychologist, Wharton professor, New York Times bestselling author of Give and Take, member of the Give and Take founding team
- Wayne Baker network science pioneer, University of Michigan Ross School of Business professor, Give and Take co-founder
- Cheryl Baker company co-founder, co-creator of the Reciprocity Ring, and social capital and social science innovator
Ebooks
Our Ebooks are a free resource for you. Diving into our philosophy, these short PDFs show you how using Givitas or the Reciprocity Ring could best benefit your group or organization.
In The News
Give and Take has been recognized for our working building generous communities for more than two years.
Testimonials
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"Givitas has been a godsend. So thankful to have it right now. Givitas is the edge that will keep our members above the waterline in the age of Corona."
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"It created a better sense of our community. It proactively positioned people to ask for - and offer - assistance to the group."
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I have learned SO MUCH from this group. I really want to share and help others because I have gained so much. [In other networks] answers are often brief and (sometimes) snarky. With Givitas, people seem more accountable and I have followed up with individuals after a request to obtain additional information."
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The idea of a platform just for exchanging help is simple but brilliant."
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"I made a nice connection with a like-minded individual!"
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"One of the more powerful ways to learn and grow into your career is to feel comfortable asking for help. Asking for help is not a sign of weakness or of lack of work ethic, it's a sign of strength and confidence."
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"Givitas has been quite valuable, making it easy for me to both give and receive. In once instance, 19 generous givers offered me 39 useful ideas in just 13 days - far exceeding the quality and response rate using traditional collaboration tools."
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"The information I got in one request saved me at least a week and $1500, maybe more. The successful referral also advanced our startup process, gaining me credibility with my board. Worth a lot as a new founder!"
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"We use Givitas with our students as a follow-up to the Reciprocity Ring. We have seen students access valuable resources through the platform, build community, and in the process learn about the power of giving for networking.”
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"We implemented Givitas with a geographically and departmentally dispersed group charged with driving new product and service innovation. Givitas really helped us improve knowledge sharing and collaboration across this team while speeding up innovation and building stronger connections."
Happy Customers






















Leadership Team
Board of Directors
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Wayne Baker Co-Founder, Board Member
Wayne is a University of Michigan Ross School of Business professor and researcher, a bestselling author, and a consultant in management, leadership, and positive organizational scholarship. He co-developed the Reciprocity Ring, used in public and private sector organizations around the world.
Advisory Board
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Adam Grant Member of Founding Team, Advisor
Adam is the bestselling author of Give and Take, Originals, and Option B with Sheryl Sandburg. A popular TED Talk speaker, he is also recognized as Wharton’s top-rated professor and one of the world’s 25 most influential management thinkers and Fortune’s 40 under 40.
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Wayne Baker Co-Founder, Board Member
Wayne is a University of Michigan Ross School of Business professor and researcher, a bestselling author, and a consultant in management, leadership, and positive organizational scholarship. He co-developed the Reciprocity Ring, used in public and private sector organizations around the world.
We'd Love To Hear From You.
Sales: sales@giveandtakeinc.com
Support: support@giveandtakeinc.com
Media and analyst relations: media@giveandtakeinc.com
Blog submissions: blog@giveandtakeinc.com
General inquiries: info@giveandtakeinc.com